Media Managers trained on media management urged to initiate profitable projects

Fifteen Media Managers attended the training for five days on media management in Musanze District from 5-9th February 2018.They were urged to initiate profitable projects that can help their media houses to sustain.

The training was organized by the University of Rwanda through The School of Journalism and Communication in partnership with The Media High Council with the support of Fojo Media Institute from Sweden.

Addressing participants in the opening session, Mr. Joseph Ndjuguna, The Ag Dean of the School of Journalism and Communication said that they organized this training after conducting a research that showed the gap in media management. He added that there will be series of other trainings.

The training was aimed at re-examining the most important issues facing media managers today as they endeavor to meet the roles of media in a society, examining what it takes to establish a viable news media business. In addition, it focused on  imparting skills on effective management of news media businesses, assessing newsroom management skills for quality performance of the news media house, and to critically analyze media business management practices in Rwanda and develop way forward.

During five days, participants learnt how to run a media business, plan and develop a media business, how they can manage their newsroom for results as well as the quality media business performance in the new media era.  They also had time to share experiences and knowledge regarding the management of their media houses, challenges they face and how their can overcome them.

“As Media Manager, I knew how media convergence is a solution to our situation in Rwanda. I’m going to make my efforts in production of good and quality content. This training helped me improve my managerial style and strategies, especially through motivation of my staff,” Richard Dan Iraguha, The Managing Director of Radio Izuba said.

Patrick Kambale, The Managing Director of Urungano Magazine, said that he knew how to use online tools for his magazine.

Peacemaker Mbungiramihigo,The Executive Secretary of  Media High Council urged the  media managers  to think of  good projects  that can attract partners to  provide funds for  their implementation. He also urged them to embrace new technologies in order to sustain their media houses.

This kind of training came after a similar one conducted in Bugesera District last year. It brought hope to see a vibrant media sector in Rwanda if skills acquired are well used.

Prepared by Ezechiel MBANANABO &Denyse Kanzayire