Media Programme Managers committed to improve content and protect the country’s interests

TV&Radio Programme Managers committed to: improve their content, be innovative in daily programs, embrace technologies, value clients and their audiences in general and to protect the interests of the country when making money.

Commitments were made after a 6 day training on periodical programs development that was held in Musanze District from 22nd-27th March 2019 with aim to enhance their skills in this area.

Other commitments presented are; to conduct a survey in order to know their audiences (Listeners&Viewers), conduct research before creating a new programme, relate their editorial lines with the market, Innovation in marketing, increasing the number of social media plattiforms that they were using, time managment and improvement in editing the scripts of the programs.

During the training, Media Programme Managers learnt the types of programs and how to design a program schedule grid, the format for designing a Radio or a TV program and how to improve their content.  They exchanged ideas on designing a TV or Radio programme project which can generate income, but also serving the public interest.
They also learnt how their audiences access and consume content in the digital era; the role of social media in increasing the audience; how to use social media and other digital tools to make money.

Participants said they have gained a lot from the training. “ I got to know how to start a radio  program and elements to consider before creating a new programme as well as the number of our listeners”,  Charles Twagiramungu from Radio Isangano said.

“This training came while I’m changing my radio programming, I leave here with a vision to produce a good content which interest the public. I have to crosscheck any programme before going on air”, Said MUJAWAMARIYA Jeanne de Chantal (Known as Mama Eminente) from Sana Radio.

In his remarks, Peacemaker Mbungiramihigo, the Executive Secretary of Media High Council, told Media programme Managers that they contribute a lot to the development of Rwandans.

“Your programs must bring changes in your media houses and in the lives of the Rwandans. You have to know the government policies that you can refer to when preparing or planning your programs project and I’m sure there are people who are ready to support your projects”, Peacemaker said.

He added the training will help them examine and understand basic programming theories, strategies and terminology as practiced today in radio, television, new media technologies, understand audience research methods and good scheduling of their programs.   

Prepared by Ezechiel MBANANABO                                                                                              
Ag. Public Relations &Communication Officer