From the acquisition of a new mandate consisting of “media capacity building” (in reference to law n ° 03/2013 of 08/02/2013 determining the responsibilities, organization and functioning of the Media High Council), the Media High Council was tasked to conduct regular research enabling to build media capacities as part of its responsibilities. With conviction that framers of media laws deemed to regularly carry out research as the appropriate path to make thorough diagnosis of Rwanda’s media sector, the MHC is determined to undertake research projects which culminate into strategic interventions leading to a robust media sector.
Scientific research works which are often conducted turn around the areas of media management, media content creation and media environment (as suggested by the MHC’s Five Year Strategic Capacity Building Plan for Media), the process of which help identify existing needs and challenges as well as potential solutions. It is in this perspective that tools for the measurement of Media Performance Index were established (an exercise which is run annually), and a study on Media Business growth and Transformational Challenges was conducted in 2014. Moreover, a Prototype Business Plan for Media and a Style Guide Manual for Editors were developed.
In addition to the above, though we need media to develop, we also need media for development. The MHC is therefore committed to examine how high quality coverage of political, economic, security, social and cultural development contributes to wider awareness and understanding of national and global issues. Thus, periodical reports on Media & Gender, Media & Elections, Media & HIV / AIDS, Media & ICTs, Media & Children, etc are often produced. It is thanks to quantitative and qualitative data obtained through continuous research on such issues that the MHC can recommend areas that need prompt intervention by policy makers, media practitioners and stakeholders. Such initiatives promote developmental journalism and at the same time provide a database for effective media interventional strategies for both public and private institutions.
Media Monitoring Services
Given the power of media to shape people’s perception of the world, it is always important to know who says what, when, where, why and how about your organization, your company and products, … not only because this helps identify positive or negative trends among one’s clients, but also offers room to strategic interventions for better service delivery. In this regard, the Media High Council is committed to accurately and consistently produce media monitoring works reflecting both public and private entities’ portrayal in media vis-à-vis their respective services to both their respective clients and the general public. In the context of the Media High Council, media monitoring refers to the systematic & diligent activity of recording, analyzing & interpreting media outputs including news, opinion, documentaries, features & any other information in the print and electronic media in order to make actionable recommendations to stakeholders for improvement.